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Intellectual Property And Your Company

Safeguarding Innovation And Your Company’s Intellectual Property Rights

Intellectual property (IP) rights are pivotal in protecting innovation, ensuring you can be rewarded for your company’s creativity to help you maintain a competitive edge. You may think ownership rights involve a building, vehicle, or equipment. But they go much further than that.

What Is Intellectual Property?

IP refers to creations such as inventions, literary and artistic works, designs, symbols, names, and images used in commerce that shouldn’t be used or copied without your permission. They are often the lifeblood of a company, representing the culmination of research, creativity, and investment. A lawyer, such as a corporate disputes lawyer, can tell you that if your IP is illegally appropriated, they’re stealing value from you while building value in their operations at your expense. 

Intellectual property can be boiled down to four main types:

  1. Trademarks protect symbols, names, and slogans that distinguish goods and services in the marketplace. They are essential for building brand recognition and loyalty
  2. Patents grant inventors exclusive rights to their inventions. Patent protection prevents others from using, making, or selling your invention for a specific period. The tech industry often seeks patents to protect groundbreaking technologies, ensuring a competitive advantage. But patents can also cover improvements of ordinary objects, not necessarily pioneering technology.
  3. Copyrights protect original works such as literature, music, and art. For a company, copyrights may cover marketing materials, software code, or creative website content. This protection ensures that others cannot legally use or reproduce these works without your permission
  4. Trade secrets include confidential business information that gives your company a competitive advantage. This can include formulas, customer lists, marketing plans, processes, methods, or any information that is not generally known or readily discoverable

Your IP (especially your trade secrets) might be some of your company’s least tangible but most valuable property.

What Impacts IP Rights Enforcement?

While IP rights offer substantial benefits, enforcing your rights to them can be complex:

  • Obtaining and maintaining intellectual property rights can be costly. Companies must weigh the expenses of legal action against the potential benefits in light of the long-term value of protecting innovations
  • If you do business in another country, they have their own IP laws, requirements, and legal system. Protecting IP overseas can be challenging
  • Rapid technological change may make your IP obsolete quickly. Do you aggressively protect it to get the most value you can, while you can? Or do you resign yourself to change and move on to developing something new?
  • If you work with others, such as partners in joint ventures, suppliers, or contractors, you must balance the need to protect your IP while engaging with others to drive progress
  • Others using your IP without permission may create and sell dangerous counterfeit products that not only harm purchasers but drag down your hard-earned reputation and brand value

As part of your overall IP efforts, you should consult with an attorney to ensure you get the most protection possible and develop and execute an effective IP protection strategy.

Fortifying Innovation Protection

Our friends at Focus Law LA know that IP rights are the bedrock upon which companies build their innovation. As your company moves ahead into an uncertain future, navigating the IP protection landscape requires a commitment to protecting valuable assets. If your company incurs the expense of time, money, and energy to develop your IP, you shouldn’t let someone steal it without a fight. Speak with a trusted lawyer about protecting your company’s future today.